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compared to the OEM enterprise's difficulties and difficulties, the independent brand of enterprises in the face of the financial turmoil will be a lot of calm. According to the survey of the China Federation of industrial economy, in the financial crisis, brand enterprises showed a strong resistance, and even against the market. This result applies equally to the brand enterprises in the leather industry. In the field of shoemaking as an example, some shoe-making enterprises mainly in export-oriented processing because of the financial crisis and the "starvation" in trouble, Hengda 30% growth in 2008 sales revenue of 08, especially in the second half of the year profit growth of 28%; Lining, Anta, XTEP and other published material orders will also show that the order will be growth of 30% next year, and the price is up 10%. this OEM (OEM) enterprise and its own brand enterprise "ice and snow double day" situation, investigate its reasons, mainly in the following aspects: from the development of the leat Cheap jordans online air jordan 11 blackout for sale her industry, since 2006, the Spanish burned shoes incident caused by international trade friction, domestic market competition becomes increasingly fierce, industry transformation has been brewing, pay attention to the long-term development of the enterprise brand also began early this round of industry reshuffle thinking and preparation, which won the initiative for the development of brand enterprises. AOKANG chairman Wang Zhentao told us that any industry has its development cycle, in a few years ago we feel the leather industry will undergo a transition period, the winter is coming, the industry reshuffle can hardly be avoided. Until the fish, fast fish eats the slow competition, that is now a lion on the tiger's competition, so he made "AOKANG to advance a warm clothing for the winter". from the perspective of the environment, some of the lack of competitiveness of small and medium enterprises have been eliminated, so that some of the market, this part of the market by brand enterprises quickly seize. At buy cheap jordans online the same time, in order to boost consumption, brand enterprises to strengthen the joint and retail business group, through a variety of retrofit promotions, launched intensive promotion, profit to consumers, the promotion of enterprise brand sales is undoubtedly beneficial, but also promote the overall revenue increase. from the enterprise itself, the brand enterprises operating on the basis of mature, capital chain is in good condition, and has consciousness and crisis management mechanism, therefore, in the dawn of the crisis, the enterprise brand seemed at ease. "in the face of the financial crisis, we are very rational analysis of it, and consider the future development of the enterprise, we did not feel the frustration and despair, but more confidence, more opportunities to see the crisis." Hengda Group brand director Lu Haijuan's words, is that many brands business aspirations. In the spring of 2009 the drums sounded, and the brand enterprise more brewing a new round of brand promotion and leap, an jordans on sale mens d in the terminal market in)The Portuguese footwear industry association of leather products and related accessories manufacturing (APICCAPS) news, 2007, the Portuguese footwear exports hit the best score in the last 20 years, total exports of 70 million pairs of shoes, an increase of 9.2% over the previous year, is the country's annual shoe production 90% and exports 1 billion 230 million euros, an increase of 5.5% over the previous year. Among them, the export of leather shoes 51 million pairs, an increase of 2.6%, and exports amounted to 1 billion 84 million euros, an increase of 5.2%. Rain shoes, plastic shoes and cloth shoes exports also increased by 20% compared with the previous year. Portugal shoes exports all over the world in 118 countries, the European Union is still the main market for Portuguese footwear exports. In 2007 the Portuguese exports to the EU countries, a total of 65 million pairs of footwear, including France, up to 19 million pairs, followed by Spain (11 million), Germany (12 million), the U Retro jordans for sale K (8 million pairs), Holland (6 million 600 thousand). affected by the depreciation of the U.S. dollar, in 2007, the Portuguese footwear exports to the United States, Canada and Mexico fell, especially for the United States exports decreased by 37.4%, only 600 thousand pairs, exports 14 million 500 thousand euros. However, with the popularity of Portuguese footwear, African Portuguese speaking countries, as well as China, the United Arab Emirates, Israel, Japan and South Africa have gradually become an important market for Portuguese footwear exports. 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