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A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influ cheap foamposites ence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertisin buy cheap jordans online g also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so- jordans on sale mens called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, bec Cheap jordans online air jordan 11 blackout for sale ause the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in jordan retro 14 white/fuchsia blast/black the domestic research, production, marketing personnel localization is the key to their future victory. 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It is reported that this SEEULATER BOOT or from October will be landing Adidas, Originals and White Mountaineering entity store, like friends may wish to pay attention in advance. first Air Force 1 since 34th anniversary, despite the 2000 iteration update, is still the most Nike labeled one of the shoes, from the original stadium upstart to today's Street legend, Air Force 1 demonstrate great; and because its design basis, also created a Retro jordans for sale nother opportunity for the classic plastic. to this classic shoes into the future, at the same time, its traditional application and symbolic meaning, Nike will be the original type of shoes with lightweight breathable Flyknit combination, Air Force 1 Ultra Flyknit to bring new shoes. The innovation of Nike means extraordinary, footwear design director Jonathan Johnson Griffin original design model of integrity of the traditional shoes and Roshe One combined with the comfort, the design team will finally realize the cooperation. 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Nike Zoom KD 9color: multi color / multi color 843392-999Nike Hyperdunk Flyknit No: 2016color: multicolor / item: 843390-017LunarEpic Flyknit ULTD men Nikecolor: multi color / multi color number 844860-999men Nike LunarEpic Low Flyknit ULTDcolor: multi color / multi color number 844862-999woman Nike LunarEpic Flyknit ULTDcolor: multi color / multi color number 844861-999woman Nike LunarEpic Low Flyknit ULTDcolor: multi color / multi color 844863-999Nike Air Max No: 1 Ultra Flyknitcolor: Yellow / Green / white 843384-701Nike Train Ultrafast Flyknit: No.color: multi color / multi color number 843694-999woman Nike Free TR Focus Flyknit ULTDcolor: multi color / multi color 843987-999Source: Nike anyShare No: Share: Tags: DAmsterdam Big In Japan fashion new series released recently for a group of Lookbook. 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